GOOGLE ANALYTICS ANNOTATIONS API INSTALL
GOOGLE ANALYTICS ANNOTATIONS API OFFLINE
GOOGLE ANALYTICS ANNOTATIONS API FREE

You can manually add annotations or upload them in bulk with a CSV file.

Step 3: Click on a red dot on a Google Analytics report to see the details.Ĭompared to native GA annotations, the tool offers a lot more possibilities. Step 2: Open a Google Analytics report and click the icon of the extension.

GOOGLE ANALYTICS ANNOTATIONS API INSTALL

Step 1: Install the Automated Google Analytics Annotations GA4-UA browser extension. Login to both your GA4 and Crystal Ball Insights account and then follow these steps to get started:

GOOGLE ANALYTICS ANNOTATIONS API FREE

Then you can choose the free tier, or any of the paid plans. At this moment, you only have one option: Crystal Ball Insights, formerly known as GAanotations.įirst, you need to register an account. Since you cannot annotate directly in GA4, you will need a 3rd-party solution as a workaround. Now you know why annotations are important, let’s answer one more question… How do I annotate in GA4? Learning from past success and failures makes a business move forward. In the end, annotations will help you improve your site and future campaigns.It will help you create more meaningful reports for customers or stakeholders.If you and your team systematically add annotations, the awareness of threats and opportunities will improve.As head of a marketing team, GA annotations give you extra control over your team activities.If you would profit from one of these, you should start using GA annotations after reading this article. Should you add annotations in GA?īesides providing context, annotations have some less obvious advantages. But you can make sure that superb and terrible events are recorded and kept close to your GA data. Platforms you rely on may have bugs, or suffer from outages.Īll external events are valuable explanations.A temporary glitch of your hosting or website platform that results in the horrible server down nightmare.One last category of events that can highly influence your site performance are changes on the Internet. Are people preparing for festivities, like Halloween, Thanksgiving…?.Did a banking holiday, or any other official, religious, cultural holiday affect your data?.If you can link them to holidays and seasonal events, a lot in your GA reports will make sense. The timeline in Google Analytics says nothing. Did you take part in a trade show? Organized an event in your company?.Are your link building campaigns being picked up by Google?.Did the click-through-rate of a newsletter outperform all your previous editions?.Have you launched specific paid campaigns?.Did you publish a new video, article, post on social media?.

Did you post a guest post on another site?.

GOOGLE ANALYTICS ANNOTATIONS API OFFLINE

Annotations help you keep track of your online and offline promotion campaigns. Alas, not all your marketing efforts will result in increased visits or conversions. There are endless possibilities to attract visitors to your site.

Maybe you published an article that caught the attention of your audience, or the search engines?.

Small and big changes on your website can cause changes in performance, for the better or worse.

An incident, or a positive news story, can raise awareness or demand of your products or services.

A change in legislation can raise the demand of your services or products.

If you have covered the topic in the past, visitors may dive deeper into your content to get a better understanding about news topics. News events can lead to a sudden traffic peak on your site. Do not confuse them with GA4 events and its corresponding report. I have split these events into 5 categories and give some examples for each of them. Many internal and external factors impact the amount of traffic your site receives and how users behave.Īnnotations serve as an extended marketing memory for you and your team

What is the purpose of annotations in analytics?ĭata doesn’t tell you the complete story.

Google analytics annotations api